G-STAR RAW
G-Star needed designers with strong Figma expertise to build a design system. Over time, I not only helped create that system but also worked to improve their online presence. By focusing on key website elements, conducting research, A/B testing, prototyping, and user testing, I’ve supported G-Star in refining their user experience and creating single source of truth for their digital brand identity.
UX & UI Design
The Challenge
G-Star needed a scalable design system to ensure consistency across its digital platforms while facing challenges with fragmented design processes and a lack of a unified visual identity. Additionally, they aimed to continuously improve their online presence and enhance the user experience across their website.
Process
I began by assessing G-Star’s existing design practices, identifying inconsistencies and pain points. I collaborated closely with stakeholders to define the goals of the design system. Using Figma as the central tool, I developed a comprehensive component library with variables, guidelines and documentation. Simultaneously, I worked on improving the website iteratively, prioritizing key areas, conducting in-depth research, running A/B tests, prototyping solutions, and gathering insights through user testing.
Solution
The result was a robust design system serving as a single source of truth, enabling teams to create consistent and scalable designs. The iterative website improvements aligned with user needs and business goals, leading to measurable enhancements in usability and engagement.
Key takeaways
A well-structured design system is foundational for digital consistency and scalability. Collaboration and user-centered design processes are crucial for identifying impactful improvements. Iterative approaches combining research, testing, and feedback lead to tangible results in both brand identity and user experience.
