Senter
The graduation assignment I carried out at Redkiwi was about creating a digital platform where all possible transport can be planned, booked and paid for. For example, the shared bicycle, car, scooter, train, tram or taxi (all integrated in one app without referrals). The examiners were impressed with the work I delivered. They thought it was very well thought out and substantiated.
UX & UI Designer
The Challenge
Travelers miss a central place to plan and/or book tailor-made travel advice where they can choose from a range of (partial) means of transport. The result of this is that mobility for the traveler and the accessibility of the city and the countryside is not structural. In addition, only a limited contribution can be made to reducing the dominance of the private car.
Process
Travelers and providers were actively involved during the execution of the assignment. By basing as many design choices as possible on the research and often testing with the target group, it has been possible to create a successful and consistent prototype.
I believe that this form of MaaS is the future for traffic, because of:
the durability of vehicles
reducing the dominance of the private car
expanding the public living space
increase rush hour avoidance
optimize traveler mobility
Solution
The solution is a digital platform where all possible transport can be planned, booked and paid for. For example, the shared bicycle, car, scooter, train, tram or taxi (all integrated in one app without referrals).
A research report, design report, test report and hi-fi prototype / clickable demo have been created. Travelers and providers were actively involved during the execution of the assignment. By basing as many design choices as possible on the research and often testing with the target group, it has been possible to create a successful and consistent prototype.
Ultimately the score was 9.5. The examiners were impressed with the work I delivered. They thought it was very well thought out and substantiated!
Key takeaways
My graduation report can be read online. Feel free to take a look! Don't feel like reading everything? A video has also been made where the process is briefly described and the prototype is substantiated. You can also view the clickable prototype here.
